One cannot spell “truck” without Ford. While there has never been a more diverse market for the mid-size truck segment in the Philippines, the Ford Ranger has stood above the rest offering rugged style, performance and technology never before seen in a truck.
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What makes the new Ford Ranger a true truck for customers?
Ford not only draws on years of trucking expertise and deep understanding of truck customers, but also collaborates with customers around the world to create the vehicle and ownership experience that next-generation Ranger owners can rely on for their business, family life and adventure. Ford ensures that the next generation Ranger is built right for customers in 180 markets worldwide with thousands of hours spent on customer research and insights.
What are some examples of customer feedback and feedback that make a difference to the All-New Ford Ranger?
The new rear cargo box access step is the result of thousands of interviews with pickup owners, learning how they use their trucks and what they want in their next truck.
With the advent of the new generation Ford Ranger, Ford is poised to dominate the midsize truck segment once again. Here are nine reasons why I think the next-generation Ford Ranger will take the pickup truck segment in this country to another level.
Customer-centric trucks
Using years of trucking expertise and a deep understanding of truck customers, Ford is collaborating with customers around the world to create the vehicle and ownership experience that next-generation Ranger owners can rely on for their business, family life and adventure. Ford ensures that the next generation Ranger is built right for customers in 180 markets worldwide with thousands of hours spent on customer research and insights.
The next-generation Ranger project is being led by the Ford Product Development Center in Australia. An international team of dedicated designers and engineers work with teams around the world to not only incorporate the latest Ford technology, capabilities and safety, but also design and test the Ranger to Ford’s toughest standards.
Box macho style
Trucks are traditionally horses that symbolize strength and toughness. The next-generation Ford Ranger is no exception, but not all trucks are created equal, right?
Many trucks today are starting to look soft to being like cars; not the next-generation Ranger, with its rugged looks and rugged build. Ford understands that trucks must radiate confidence and power. An impressively large grill and a square fascia featuring C-shaped headlights flanking twin bars that cross over a honeycomb grill give the next-generation Ford Ranger a meaningful mug. The sides display a more angular style; Same with the back bed. Boxes come in all shapes and sizes with the next-generation Ford Ranger better looking than the rest, true to its Built Ford Tough DNA.
Amazing power
Diesel is the name of the trucking game in the Philippines and fans will be pleased to know that the next-generation Ford Ranger is reportedly one of the most powerful engine options available.
Conquer any terrain
We know that the next-generation Ford Ranger will have enough power to traverse any road and terrain, but raw power can only get you so far. Not only strong, but also smart. The next-generation Ranger is equipped with a variety of selectable terrain management modes to modulate and control the engine, and each wheel helps the driver get through and out of any difficult situation.
Apart from the default Normal driving mode for everyday use, the next generation Ford Ranger is equipped with various driving modes when the roads become slippery due to bad weather. Mud/Sand Mode, available in select variants, is best used for times when you need to maintain momentum. Resigning in this situation will make you lose your traction and trap you in obstacles.
Size counts
In terms of size, the next-generation Ford Ranger follows the line between a midsize pickup truck and an all-out version of the F-150. Although the full list of official dimensions has yet to be released, the next-generation Ford Ranger promises to be the largest. The wheelbase is of course 3,270mm longer, and the track is also 50mm wider than the previous model.
Not only does this provide more room for passengers inside, but it also gives the next-generation Ford Ranger more room in the bed – big enough to fit a standard 48-inch by 40-inch pallet. The longer and wider track also allows for increased suspension with the wheels being pushed further.
Not just a bed
The next-generation Ford Ranger has a very wide berth, but one thing that sets it apart from the rest is the versatility it offers buyers. Engineers could just slap a flat sheet of metal on the back and call it a day, but Ford understands that not all truck owners are the same and everyone uses them for different reasons.
Grooves and slots in the rear bed allow for different loading scenarios such as cargo hauling, off-roading, camping and even the occasional tailgate party. The new rear cargo box access step is the result of thousands of interviews with pickup owners, learning how they use their trucks and what they want in their next truck.
What’s in it counts
Just because the next-generation Ford Ranger is unabashedly a tough truck on the outside, doesn’t mean the interior can be as simple as it could be. While many people still view the truck as a purely utilitarian vehicle more at home at work than the family garage, the Ford Ranger offers comfort and amenities inside that can rival the most luxurious luxury car.
The next-generation Ford Ranger features a well-sculpted dashboard with sporty color accents on several trims, complementing the luxurious seats with contrast stitching, ergonomic tactile controls and seats previously only found in luxury cars. The most interesting feature of all is the large, vertically mounted touchscreen infotainment system. Who says one has to spend money to feel at home on the road? I’m sure the family will appreciate the comfort of the Ford Ranger as much as the driver behind the wheel.
Ford SYNC 4A
Ford’s SYNC technology offers drivers unprecedented control over their Ford vehicles, and with SYNC 4A in the next-generation Ford Ranger, there are even more powerful features to integrate with customers’ connected lifestyles. Using a new vertically mounted display, Ford SYNC 4A has access to various applications from your smartphone such as media, communications and navigation. Keeping control of the next-generation Ford Ranger is easier than ever.
With today’s mobile lifestyle, it’s nice to know that you can stay connected to your work and the real things that matter even on the road.
Safety with driver assistance technology
Driving the next generation Ford Ranger can be difficult, and to keep the party going, Ford wants its customers to feel safe and protected throughout the experience. With Ford’s driver assistance technology working on top of standard features, drivers and their passengers can have peace of mind.
The next generation Ranger will offer various systems for certain variants, such as Intelligent advanced cruise control, Lane Keep System, Evasive Steering Assist, Pre-Collision Assist, Active Park Assist, Rear Cross Traffic Alert, 360-degree camera, Parking Sensor, and various driving modes. other.
We’re excited as anyone to test the next generation Ford Ranger. Not only does it promise class-leading performance as well as exceptional comfort and ergonomics, it also provides great value for anyone looking to purchase a mid-sized truck.
Customers and fans can sign up at https://ford.to/3IV25Hf for the latest news on the next generation Ranger.
Photo of Ford Philippines
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