Chevrolet Silverado EV Makes Commercial Debut in Big Game

Chevrolet Silverado EV Makes Commercial Debut in Big Game

Rearranged title sequence of “The Sopranos” featuring Silverado EV in the lead role

2022-02-13


DETROIT – The Chevy Silverado EV first made its commercial debut during the big game in “New Generation,” a modernized version of the opening sequence from the classic show “The Sopranos.”

The HBO series, which aired from 1999 to 2007, has seen a resurgence in popularity over the past two years, as fans of the original rediscovered the hit series and a new generation of viewers plunged into the drama. In the original title sequence, Tony Soprano drives a 1999 Chevy Suburban from Manhattan to New Jersey. Chevy updates the widely known opener with a modern interpretation. Notably, this includes Tony’s daughter, Meadow, who drives a 2024 Silverado EV.

“This place is all about taking a nontraditional approach to nontraditional electric trucks,” said Steve Majoros, vice president of Chevrolet Marketing. “The Silverado EV redefines our best-selling nameplate, while the venue envisions what the next generation of ‘The Sopranos’ will look like today. It reinforces the Silverado EV’s position in American culture.”

“The New Generation” features an updated and optimistic interpretation of the original driving scene, including Jamie-Lynn Sigler playing Meadow with a lollipop instead of Tony smoking a cigar, a happy reunion between Meadow and Robert Iler who plays his brother AJ, and Meadow uses Four-Wheel Steer technology from the Silverado EV, which helps make parking maneuvers easier.

 


 

This venue was created by Chevy’s recording creative agency Commonwealth // McCann and features prominent creatives from “The Sopranos”:

  • David Chase, show creator and director
  • Phil Abraham, director of photography for the original title sequence
  • Jamie-Lynn Sigler, who plays Meadow Soprano (daughter of Tony Soprano)
  • Robert Iler, who plays AJ Soprano (son of Tony Soprano)

This spot highlights some of the key features of the first Silverado EV, which is expected to offer GM’s estimated 400-mile electric range.1 fully loaded, four-wheel steering, available 17-inch diagonal free-form LCD infotainment screen, reconfigurable 11-inch diagonal driver instrument screen available, fixed glass roof available and 24 inch wheels available.

In spring 2023, the Silverado EV will debut a WT model. In fall 2023, a fully loaded RST First Edition model will debut. Reservations for the Chevrolet Silverado EV are available now at Chevrolet.com2.

Follow Chevrolet on IndonesiaInstagram, Facebook or TikTok to watch “New Generation” ads, discover exclusive behind-the-scenes content, and use #SilveradoEV to join the conversation on Twitter.

ABOUT CHEVROLET
Founded in 1911 in Detroit, Chevrolet is now one of the largest car brands in the world, available in 80 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles featuring great performance, a heart-beating design, passive and active safety features, and easy-to-use technology all worth it. More information on Chevrolet models can be found at www.chevrolet.com.

THE SOPRANOS and all related characters and elements © & ™ Home Box Office, Inc. (s22)

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1Estimated range based on current analytical projection capabilities consistent with revised SAE J1634 2017 – MCT. Actual range may vary based on several factors, including temperature, terrain, battery life, loading and how you use and care for your vehicle. EPA estimates are not yet available.
2Reservations do not guarantee delivery of the vehicle within a certain time. At participating dealers. The dealer sets the final price. Performance targets, estimates, and capability specifications based on computer-aided analysis and simulation using virtual engineering tools. Actual models and production results may vary.

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