Cisco and Ford CEO to Discuss the Role of Technology in Changing the Automotive Industry and How People Use Their Vehicles

News summary

  • Watch Cisco CEO Chuck Robbins and Ford Motor Company President and CEO Jim Farley chatted during the Cisco Live keynote.
  • Keynote starts on 8:30 am Pacific June 14th.
  • Cisco Live attendees will also see a Ford Mustang Mach-E equipped with Cisco technology on the exhibition floor.

LAS VEGAS, June 13, 2022 /PRNewswire/ — CISCO LIVE — “If I asked people what they wanted they would say a faster horse.” Famous credited to car pioneer Henry Fordthese words imply that in times of great change, predicting what will happen next is nearly impossible.

Now, the horse-retiring industry itself is on the verge of major change. Ford is once again in the lead. And those changes are driven by technology and digital transformation. Tomorrow at Cisco Live, the premiere networking and security event, Cisco Chairman and CEO Chuck Robbins and Ford Motor Company President and CEO Jim Farley will talk about these changes and the role technology, software and connected vehicles will play in the future of the automotive industry.

Listen to them discuss topics such as:

  • How the electrification revolution is shaping the future of digital vehicles.
  • How connecting vehicles to the network will change our experience of owning and driving a car.
  • How Ford uses data to create unimaginable experiences for its customers to create value and drive new growth.


  • Ford has been one of Cisco’s biggest and most important customers for many years. The company is the third largest Webex by Cisco customer on the planet and trusts Cisco to provide networking, security, collaboration, and IoT solutions. Ford bought the third Cisco router ever produced.
  • The CEO-to-CEO conversation is based on the recent one news that Webex can run at the entertainment center in Ford’s new electric vehicle. Cisco Live attendees will be able to see this Cisco technology in the Ford Mustang Mach-E at the Webex Innovations booth, #CL10.
  • Cisco has a broad portfolio of IoT products to secure and connect cars, highways, and intersections.
  • Ford electric vehicle sales increase 222 percent last month– grew at almost four times the industry rate.
  • Ford has committed to investation $50 billion in 2026 to build a new generation of electric vehicles and digitally connected vehicles to solve more problems for customers.
  • Ford and Cisco team up with Detroit City to unlock potential and change the way roads and cities are run.


Watch this video featuring Ford VP of Electric Vehicles Darren Palmer and Detroit’s head of mobility innovation Team Slusser.


Chuck RobbinsChairman and CEO, Cisco:
“The automotive industry is undergoing a massive digital transformation. Cisco has the potential to help our customers embrace technology and fundamentally transform the driving experience. Only Cisco can bring manufacturers and cities together to change this part of our lives, and we are excited for what it can we achieve with customers like Ford.”

Jim FarleyCEO, Ford:
“We are changing Ford around the world for the age of electric and connected vehicles. Combining our truly great product and industry knowledge with new capabilities, we can revolutionize the driving and owning experience and shape the future of this industry once again.”

Team SlusserHead of Mobility Innovation for Detroit City, Michigan:
“Cities have a great opportunity to work with the private sector to make a big, long-lasting impact in our community, and we love working with Cisco and Ford. Having access to and sharing real-time data will tell our citizens when and where to go.” are dangerous today and help us predict and prevent them tomorrow. This will not only change the way roads and cities are run, it will also help increase pollution and congestion. And in the end, it will help save lives.”

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SOURCES Cisco Systems, Inc.


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