Coscharis Motors has launched the Bronco to the Nigerian market.
The Bronco is Ford’s new outdoor brand featuring the ‘Built Wild’ 4×4 adventure vehicle.
The all-new Bronco family includes the two-door Bronco, the first four-door Bronco model and the new rugged small SUV, the Bronco Sport, all of which can be ordered in Nigeria.
Speaking at the launch at the Lagos Motor Fair, General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, said, “Bronco has returned to live in Nigeria. Given the adventurous nature of our people and the challenging topography of some of our communities, the Bronco will soon become a must-have for everyone who can afford it.
“The Bronco is designed to deliver a thrilling and confident off-road experience, building on the DNA of the original 1966 Bronco and its racing heritage. It gets even better with new renewable technology and adventure-ready attributes built for today’s outdoor enthusiast.”
The Bronco is said to offer a wealth of off-road safety and comfort features as it is designed with the ability to provide confidence in any type of terrain.
According to Deputy General Manager, Ford Sales, Coscharis Motors, Justin Ngini, “The Bronco Wildtrak you see today guarantees value for money as it is equipped with a 2.7L Ecoboost Engine, 10-speed Automatic Transmission, Black Gloss 17 Inches- Painted Aluminum Wheels, Headliner Silencer, six Speaker Sound System, SYNC4, Navigation System, Leather Trim, and many other comfort and safety features to help you navigate through any type of terrain on your journey.”
Ngini also notes that Coscharis Motors can help set up financial options for any fan who buys a Bronco from the company.
He said, “We are easily accessible, with a presence in the country’s six geopolitical zones. Coscharis also offers trade-in opportunities for customers who wish to exchange their old Ford vehicle for a new Bronco or other Ford variant. We can also help set up financial options for interested customers who want to buy now and spread payments over a period of up to 5 years.”
Ford’s off-road SUV expertise dates back to World War II, when the automaker was part of a government competition to build a rugged carry-all utility for GIs on the battlefield. Ford’s entry was called GP, with the company building more than 270,000 of these “general purpose” vehicles for Allied forces. Returning GIs bought surplus Army GPs for work and play, but they were too small and inconvenient for civilian life, according to Ford research from the early 1960s, so Ford developed a more refined, spacious, yet durable off-road vehicle. long to fulfill this need – Bronco.
The original Bronco was nicknamed the GOAT by Donald Frey, the Ford president who championed the good name of the Mustang and Bronco and challenged the engineering team to provide “easy roads anywhere”. An agile, sports-oriented 4×4 off-road car, Ford dubbed the original 1966 Bronco a “completely new line of sports vehicles” on its August 11, 1965 reveal – the first reference to an American manufacturer’s “SUV”.
Early Broncos had a rugged body-on-frame design with short front and rear overhangs, high ground clearance and a short wheelbase for maximum off-road capability. The Bronco’s toughness and agility at high speeds allowed the likes of Rod Hall and Larry Minor to overall victory in the grueling 1969 Baja 1000 – a win that no other production 4×4 has replicated in 50 years.
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