Ford appoints Alexandra Ford English as director of global merchandising

Alexandra Ford English, great-grandson of the founder of Ford Motor Co., has been appointed to lead efforts to expand the family brand that Versace once leveraged to sell hoodies for $1,135, the automaker announced Monday.

The new role of global brand merchandising director puts English, 33, in a position to use the business skills developed prior to his arrival at Ford in 2017. He manages profit and loss operations in the merchandising divisions at Tory Burch in New York and Gap Inc. .in San Francisco.

“He will drive a growth strategy that leverages Ford’s storied brand, iconic vehicles and motorsports success to create an expanded collection of lifestyle merchandise,” Ford said in a news release. “Demand for Ford merchandise has only increased in recent years with the introduction of popular new vehicles such as the Bronco, Mustang Mach-E and F-150 Lightning.”

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