Ford CEO Jim Farley finds the Cadillac Lyriq boring

The Cadillac Lyriq has proven popular with customers so far. The EV hasn’t even hit showrooms yet, and it’s already sold out. But not everyone is attracted to him. In an interview with Newsweek, GM’s rival Ford CEO Jim Farley said something about the Lyriq. He also wants everyone to look to China to see the future of the Lincoln brand.

While Lincoln continues to talk about its EV plans, nothing from the brand has materialized yet. Earlier this year, sources close to the brand said that we can expect to see five all-electric models from the brand by 2026. That’s just four years away. And while rival Cadillac will have the Lyriq on sale long before that, what we get most from the Lincoln is a concept car that should “set the stage” for what we can expect from its EV. Whatever it means.

While Lincoln was working on his EV, Jim Farley wasn’t too impressed with the Lyriq. From what he told Newsweek, he didn’t think Cadillac had gone far enough with his designs. Because apparently, EVs need to look different because they are EVs.

“We will not do the product that Cadillac shows [Lyriq]. We won’t do it. There’s nothing against them, it just doesn’t match our brand. It’s not far enough. It has a traditional hood, very much like ICE products… We want people to feel that electric joy,” he told Newsweek.

2022 Lincoln Zephyr (Image: Lincoln)

Farley also wants people to see what he’s doing in China if they want to see the future direction of the brand. Like not for the US Zephyr which was recently launched in China. With a mix of technology, smart surfaces and comfort, Farley thinks Americans will soon start using their vehicles as the Chinese do, as a place to “transition.”

In China, crowds are in their cars to not move. They use that time to transition. Life in China is stressful. You have three generations, often in the same house. A lot of pressure to succeed. And those moments of transition between work and home and home and work are very important.

We are seeing more and more people spending time in their cars but not driving. I think the same will happen in the US you know, with autonomy comes the ability to do productivity in your car. You can leave for work an hour later. You can leave work an hour early. Your first and last meeting can be in your car.

When you do that the ETA is going to be very important and you’re going to want to make a long drive home because you have an hour meeting and you only have a 30 minute ride and you don’t want to sit in your chair. entrance when you have a meeting.

Farley also has some interesting ideas about software. According to him this is the key to luxury and electrification. He even went so far as to say the future is not a trim level, but “unlocks a superior level of luxury.” Sounds like a fancy CEO talking about subscription-based features. He uses the Apple Watch as an example.

Look, we both wear Apple Watches,” Farley said, raising his wrist, “We may like our analog watches, but what makes an Apple Watch or iPhone premium? It’s not a physical form. When we go digital, the ‘premium’ comes from something different than the structure of the physical body. It will come from the software. So everything has to be done flawlessly, and done within your narrow brand.

Now this will be our software, our autonomous feature. Customers are wealthier in Lincoln so yes, I’m going to encourage our team by saying, ‘Yes, I want our state-of-the-art partial autonomy system in Lincoln. I want the best display technology, the best integration of all the complex information that goes into cars now.’ … The Lincoln team had to integrate those things to make it so seamless that it wasn’t a problem for the customer.

There must have been lots of interesting ideas for Lincoln but no one has shown them yet. Look out for that Lincoln EV in the next few years.

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