Ford CEO Reportedly Thinks Cadillac Lyriq Doesn’t Think It’s ‘Far Enough’

General Motors isn’t afraid of an overhaul. In a recent commercial, passengers exclaim like, “That’s not a Buick!” to emphasize the dramatic redesign. However, some say GM’s new electric vehicle, the Cadillac Lyriq, isn’t quite different. Early consumer reviews were positive, but an industry expert had some advice against making it on the list of least-desired EVs. Ford CEO Jim Farley said Cadillac did not take Lyriq innovation far enough and warned that the Lyriq may not have what it takes to compete, especially in the US market, and should look to China for the future.

What Cadillac Lyriq needs to compete in the EV market

2023 Cadillac Lyriq | Cadillac

Electric vehicles have been on the market for a decade, but between January and March 2022, EV registrations increased 60% even though the auto market fell 18%, according to Automotive News. The surge in sales is partly because automakers are addressing consumer concerns about price, battery range and practicality with their latest designs. Changing the type of outlet required, extending battery life and optimizing costs have made EVs more desirable to the average consumer, not just car enthusiasts.

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