Doug Field, former vice president of special projects at Apple, has accepted a key position at Ford Motor Co., the automaker announced Tuesday.
Prior to working at Apple, Field, 56, was senior vice president of engineering at Tesla, where he led the development of the Model 3, according to his company biography provided by Ford.
Field becomes chief advanced technology and embedded systems officer at Ford, effective immediately. He will report directly to CEO Jim Farley.
“Doug is one of the world’s most respected engineering and product design leaders and has been a driving force behind breakthrough products in the automotive, technology and mobility fields,” Farley said in a statement.
“His talent and commitment to innovation that improves customers’ lives will be invaluable as we build on our Ford+ plan to deliver outstanding products, always-on customer relationships and an ever-improving user experience,” said Farley. “We’re thrilled that Doug has chosen to join Ford and help write the next incredible chapter of this great company.”
A company news release said Field will “lead Ford’s embedded software and hardware organization, driving the design, development and implementation of the Blue Oval Intelligence technology stack for Ford, Lincoln and Ford Pro products.”
Field and his team will be “responsible for providing a seamless, enjoyable and always-on experience, assuming responsibilities for infotainment, navigation, driver assistance technology, connected services, and vehicle cybersecurity,” Ford said.
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His team develops and delivers “a scalable technology platform for use across Ford’s global products, leads relationships with key technology partners and Ford’s digital developer ecosystem, and is responsible for over-the-air updates to Ford Power-Ups that deliver new experiences, enhance quality and reduce costs,” Ford said in a news release.
Back to Detroit
Prior to Apple and Tesla, Field was the first employee and vice president of design and engineering at Segway.
His role at Ford marked his return to where he began his career as a development engineer from 1987 to 1993, Ford said.
Field earned a bachelor’s degree in mechanical engineering at Purdue University. He earned a double master’s degree in engineering and management science at the Massachusetts Institute of Technology.
“I am excited to join Ford as it represents a transition to a new, complex and exciting period in the automotive industry,” Field said in a statement. “It will be a privilege to help Ford deliver a new-generation experience that builds on the shift to electrification, software and digital experiences, and autonomy. I’m committed to helping the team make the experience seamless, enjoyable and evolving over time.”
Field will work with Hau Thai-Tang, Ford’s chief product platform and operations officer, on future projects.
“I’m grateful for the opportunity to help the team build the next generation of Ford’s iconic vehicles and prepare Ford for the next hundred years,” said Field.
“There is a common set of principles that unites companies that build products that change the world,” he said.
“Basic approach to engineering, based on physics. Their relentless pursuit of excellence in everything they do. An integrated way of thinking about all disciplines coming together when developing new products. And a sensitivity to design, and why customers fall in love with products and brands,” said Field. “I’ve been fortunate enough to have worked in teams and companies that embody these principles, and I know they will be a part of building great products. and experience at Ford.”
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