- The Ford Mustang Mach-E grabbed 10% of Norwegian car sales in May 2021, after the first full month of registrations.
- 60.4% of car sales in Norway are battery-electric vehicles, with PHEVs also making up a major share of new vehicle sales.
- The Mustang Mach-E went on sale a few months ago in the US but arrived in Norway just a few weeks ago.
The original Ford Mustang that debuted in 1964 might not have topped the car sales chart in Norway that day, but the new Mustang Mach-E has landed at the No. 1 in the country’s first full-month sales, Reuters reports. The first 1,384 Mach-E crossovers were registered in the Scandinavian country in May, accounting for 10% of all new car sales, with BEV sales in Norway sitting at the world’s leading 60.4%. The country plans to halt sales of new diesel and gas-engined cars by 2025, and appears to be well on its way to actually accomplishing this feat with Ford’s help.
Sales of the Mustang Mach-E quickly outperformed the Tesla Model 3, according to Reuters records, which was Norway’s best-selling car in 2019, but is now in sixth place overall. In second place in the overall ranking after the Mach-E is the Toyota RAV4, which is also offered in the form of a PHEV, so the top 10 list was not compiled fully from EVs. When PHEV counts into the overall mix, plugged-in vehicles only make up more than 80% of the market. That’s a level unmatched anywhere in the world, even in China with its New Energy auto mandate.
If you’re wondering what it is? second The best-selling BEV was in Norway in May, incidentally a model not offered at all in the United States. The Skoda Enyaq iV pocket crossover came in second among battery-electric vehicles in the country last month, while its brother Volkswagen ID.4 came in third. The Model 3 is fourth among battery-electric cars and sixth overall in May 2021, as there are still quite a few hybrids in the top 10. Further down the list after the Tesla Model 3 is the Mercedes-Benz EQC, which we just missed. in North America, while the Audi e-tron is sixth.
The Norwegian car market, which is rather small, is an interesting take on the future of EVs in several ways. There are also a number of fairly unique country-specific factors such as relatively modest travel distances, urban planning, population size, income levels, and average travel distances that don’t make them a good point of comparison for countries even as geographically close together as possible. Germany, where EV sales soared in the last year but are still far short of Norway’s EV adoption rate. And then there’s the 2025 government mandate to end sales of gas and diesel-engined cars.
While it’s tempting to look to Norway as a shining example of EV adoption, even neighboring Sweden and Finland look very different on paper when it comes to battery-electric vehicle sales.
We will have to revisit the Mustang Mach-E sales statistics in Norway at the end of the year to see if it will maintain its number one position for a few months. In previous months that spot had been occupied by the Volkswagen ID.3 electric hatch, which wasn’t offered in the United States but had proven hugely popular in northern Europe shortly after its launch. There have been so many EV debuts in Europe this year, especially from the Volkswagen Group brands, that 2021 results could differ greatly from month to month. But Ford executives must be quite proud of this summer’s achievements in overseas sales.
Which EV will come out this year? interested in driving test? Let us know in the comments below.
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