Ford unveils the next generation Ranger, Everest, Ranger Raptor at the Bangkok Motor Show

Enhanced customer functionality includes a wider track that provides more space between the wheel arches, a wider cargo area that can accommodate full-width pallets in the tray, a new cargo management system designed with dividers to accommodate various sized items, and an onboard inverter. which offers power to the box, with available 400 watts of power and an AC outlet in the tray, meaning customers can power a variety of appliances such as a rice cooker or small oven by plugging it directly into the Ranger.

For the first time, the Ford Ranger will also come with six different driving modes to choose from: normal, eco, tow/haul, slippery, mud/ruts, and sand, a feature previously only available on the Ranger Raptor.

Ranger Wildtrak and Sports

On display at motor shows and available for online order are the next-generation Ranger Wildtrak and Sport series.

The next-generation Ford Ranger Wildtrak will be available in six exterior colors – aluminum metallic, meteor gray, absolute black, snowflake white pearl, luxe yellow and sedona orange starting at THB999,000.

The next-gen Ford Ranger Sport will be available in five exterior colors: aluminum metallic, meteor gray, absolute black, arctic white and sedona orange with prices starting at THB929,000.

The next generation of Everest

The next-generation Ford Everest combines adventure-ready capability with exceptional comfort, craftsmanship and customer-focused technology in an SUV that is rugged, smooth and fun to drive.

The exterior has a strong yet sleek design, while the 50mm wider track and longer wheelbase help to provide a more controlled ride on the road. Adjusting the damper settings allowed the team to bring more fun and control into Everest’s journey, both on and off the road.

In terms of power and torque, the Ford Everest will be available in a single turbo or bi-turbo 2.0-liter diesel engine, with a choice of a six-speed automatic transmission or Ford’s efficient 10-speed automatic transmission.

Adding to the sense of spaciousness reinforced by the full-width coast-to-coast instrument panel and center console, Everest offers a range of amenities that make driving comfortable and convenient such as integrated wireless charging, and an electric parking brake. The second and third row seats have also been designed to fold flat so that long loads can be carried safely.

The latest technology offers connectivity at your fingertips thanks to a large high-resolution 10.1 or 12-inch portrait touchscreen and an 8 or 12.4-inch digital instrument panel. Everest is equipped with Ford’s SYNC4A system and a factory-built modem, allowing customers to connect to Everest when connected to the FordPass app, Wichit said.

Active Park Assist 2.0 helps reduce parking pressure at the push of a button. The new adaptive cruise control with stop and go will make drivers feel more confident and on the road. Other new safety features include a lane-keeping system with curbside detection, evasive steer assist and reverse brake.

The Everest Titanium+ is priced at THB1,854,000. It will be available in six exterior colors: aluminum metallic, meteor gray, absolute black, snowflake white pearl, equinox bronze and sedona orange. The standard interior color is available in ebony, while a lighter interior ‘praline’ color will be available as an option.

The Ford Everest Sport is priced at THB1,464,000. It will be available in seven exterior colors: metallic aluminum, meteor gray, absolute black and lightning blue.

Next-generation Ranger Raptor

Designed and engineered by Ford Performance, the second-generation Ranger Raptor has been developed with smarter technology driving the next generation of more powerful hardware.

Packed with new features to tackle off-road terrain, the next-generation Ranger Raptor introduces the new 3.0-liter twin-turbo EcoBoost V6 petrol that produces up to 397PS at 5,650rpm and 583Nm of torque at 3,500rpm tuned by Ford Performance. Paired with a 10-speed automatic transmission tuned to meet Ford Performance standards, the new Ranger Raptor engine delivers effortless acceleration over gravel, dirt, mud and sand, says Wichit.

An exclusive class of electronically controlled active exhaust system allows drivers to tweak the sound of their Raptor with four selectable exhaust modes: quiet, normal, sport and steel.

To provide power when running in the desert, the Ranger Raptor anti-lag system, available in steel mode, has been designed to keep the turbo spinning for up to three seconds when you release the gas so you get instant power around corners. or between gears.

The Ford Performance team collaborated with Fox using a mix of computer-aided engineering and real-world testing to adjust spring speed, adjust ride height, adjust valves, and fine-tune ride zones to create the perfect balance of on- and off-road comfort, control, stability and traction. The Ranger Raptor features the latest generation Fox 2.5-inch live valve internal bypass shock absorbers, which are the most advanced ever in the Ranger Raptor and adaptable in real-time, with sensors placed around the vehicle that allow the shocks to match the damping level in the vehicle. each angle 500 times per second.

The Ranger Raptor has up to seven ride modes to choose from: normal; sport and slippery for road use, and rock crawling; sand; mud and ruts and steel for off-road use.

The new interior has been designed for the hardcore off-road racer. New performance seats for the front and rear, inspired by the seats on the F-22 Raptor fighter jet, keep passengers firmly in place both on and off the road.

The Ranger Raptor comes in a fully digital cab, featuring a high-resolution 12.4-inch digital cluster and a 12-inch center touchscreen featuring Ford’s new generation SYNC4A. Other features include an upfitter switch and an off-road screen.

It is available in four colors – absolute black, arctic white, code orange and conquer grey. Ranger Raptor prices start at THB1,869,000.

The next-generation Ranger will be built at Ford’s Auto Alliance Thailand (AAT) and Ford Thailand Manufacturing (FTM) facilities in Rayong province. The Ranger Raptor will be built at FTM, while the Everest will be built at the AAT plant. Ford recently invested THB28 billion (US$900 million) in Thailand — the company’s largest single investment in the country to modernize its local manufacturing operations and also to drive Ford+’s growth plans.

Ford unveils the next generation Ranger, Everest, Ranger Raptor at the Bangkok Motor Show

Ford is now offering a differentiated service by fully integrating technology through the FordPass app which connects our customers with their vehicles 24/7 via their smartphone, Wichit said.

Key functions and services for FordPass will include “vehicle health alerts” that will automatically notify customers when their vehicle requires service and maintenance, using connected vehicle data intelligence that monitors vehicle usage. That means customers don’t have to worry about when to bring their vehicle in for service. FordPass also comes with a remote start feature to ensure a comfortable temperature inside the vehicle when the driver enters.

A range of full-service initiatives available with Ford’s next-generation vehicles include:

  • Personalized expert advice to help owners learn about their vehicle’s advanced features as well as advice to help you choose the model that best fits your lifestyle.
  • The ‘Know Your Vehicle’ programme, a personalized customer education channel via FordPass, the Ford website and experience sessions, to help customers make the most of their vehicles.
  • Online appointment services, pick-up and drop-off services as well as courtesy vehicles while their vehicles are being serviced are available.
  • 24-hour Ford Call Center service to help resolve problems and answer their questions quickly

“We all know how important it is to delight our customers with outstanding, high-quality vehicles. But great products are only part of the story. We also need to provide our customers with a great experience. Because selling vehicles is the beginning of our journey together,” said Wichit.

“We understand our customers have busy lives and want comfort according to their requirements. And that’s what we do, with our ever-present commitment to making their lives easier.”

Orders for the next generation of Ford vehicles can be made via www.ford.co.th. For a better online experience, Ford has collaborated with Google to introduce ‘Immersive Edge Technology’ via 3D/AR technology, which allows customers to virtually see the next generation of Ford vehicles and make purchasing decisions from their mobile devices.

With Ford’s next-generation vehicles, through online and offline ordering channels, customers can also add an “option package” that includes a number of advanced driver assistance technologies and factory-warranted parts and accessories to customize their new vehicle.

Reservations for select models can also be made at the 2022 Bangkok International Motor Show as well as at Ford dealerships.

All next-generation Ford vehicles will come with a free 5-year or 150,000 km manufacturer’s warranty and Ford’s first class Assure insurance for the first year.

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