It’s the first redesign of the popular Ute in a decade, so it’s perhaps no surprise that the Ford Next-Gen Ranger is a complete overhaul of the previous model, both inside and out.
Designers and engineers worked with customers around the world on the new ute and the result was a sleek, high-tech pickup perfect for work, family and play.
The Next-Gen Ranger offers three diesel engine options, including the addition of a powerful Ford V6 turbodiesel and a 10-speed transmission.
New look: Ford Next-Gen Ranger brings considerable upgrades and impressive design features
Former fashion designer Suzanne Gold who worked on the development of the new Ranger has spoken to Daily Mail Australia about the design process
Changes also include an improved chassis and suspension for excellent ride and handling and there is an integrated ‘box step’ in the cargo area which allows for increased functionality and better access. No more struggling to get to the tray.
Former fashion designer Suzanne Gold who worked on the development of the new Ranger has spoken to Daily Mail Australia about the design process.
‘One of the most impactful things about the Next-Gen Ranger is how striking its exterior is. It’s tough, athletic and modern, but the Ranger is what everyone knows and loves, the team is careful not to take it.”
‘On the other side of the spectrum, there’s increased attention to detail and a premium feel never seen in a Ranger before. Details in material execution and breakdown have been improved and the surface design allows us to allocate materials in a very considerate approach.’
The Next-Gen Ranger offers a choice of petrol and diesel engines, including the addition of a powerful Ford V6 turbodiesel and a new 10-speed transmission.
Improved attention to detail: Redesign includes features for functionality and aesthetics
While many of the features will appeal to those seeking the functionality and power to use the Ranger as a work, or recreational off-road vehicle, there are many design features that will appeal to female drivers as well and women comprise the many customers involved in the research process.
Gold said: ‘Many of our study respondents were women. Our research and their insights played a key role in our design choices. Our female respondents also resonated with the robust and sturdy nature of the vehicle. We believe the Next-Gen Ranger strikes the right balance of tough, safe and stylish that female consumers are looking for.
‘So much thought went into making the interior user friendly. The cabin looks more spacious and organized with more comfortable storage space and a steering wheel that can be adjusted for height and reach. Increased attention to detail and quality execution add a new level of comfort, luxury and craftsmanship that I find appealing.’
Gold says: ‘There’s increased attention to detail and a premium feel never seen in a Ranger before’
Interesting to all: Many of the study respondents were women who helped in developing the new model. Results? A Ute that will appeal to all Australians
‘Technology has also been taken to new heights in the Next-Gen Ranger, with the addition of a large integrated touchscreen. Not only does the display connect to a 360-degree camera for easy parking in crowded urban situations, it also has other useful productivity and connectivity features including a wireless connection for smartphones.’
With smart design features and smart technology, the Next-Gen Ranger has been developed for work, family and play and is the first Ute that will appeal to all Australians.
Gold said: ‘From a design perspective, the Ranger Next-Gen has been developed for versatile use. You will find luxurious interiors with the multipurpose of work, family and play in mind. We pay attention to the materials in the cabin because we know the Ranger is a hard worker as well as a family or recreational vehicle. The seat material for example is durable, easy to clean and the choice of fabrics is designed to hide marks while remaining soft and comfortable for family use.’
Designed with every passenger in mind: The design team considered all passengers, not just the driver to ensure every detail is perfect
‘Our design team needed to consider all passengers – not just the driver. For example, the interior design maximizes storage space with open storage areas to help you keep things conveniently within reach as well as closed compartments to keep you out of sight.’
‘There is also a practical side to this vehicle that is suitable for family use with a cargo area designed to help customers do more with increased functionality and better access.’
When asked how his background in fashion design helped this project, Gold explained: ‘Both industries share a common thread, pardon the pun! They share a love of emotion and how the selection of materials is useful or enhances the user experience.’
‘Color and Material Design touches all aspects of the interior and exterior execution of the new Next-Gen Ranger. It’s more than just color or surface decoration. These are functional, sensory and emotional qualities that play an important part of the customer experience and can express our customers’ tastes and lifestyles.’
The Ford Ranger Next-Gen will go on sale next year for more information click here.