Here’s the Bronco Sport, everyone — and it’s a great little SUV

I’ve always been amazed by people on the internet.

We’ve created the noblest communication platform the world has ever seen, and people are using it to argue — with statements that are actually inaccurate, to boot — about cars (and politics and sports and a million other things).

A few weeks ago, I posted some videos of the new Ford Bronco on TikTok, and the people in the comments were very angry. They wrote about how Ford really was destroyed Bronco name by affixing it like weak vehicles and that they are very personal offended with that they will never buy another Ford product.

In Badlands trim, the Bronco Sport can handle an impressive amount of off-road action.wade through

Unless they’re talking about the Ford Bronco Sportwhich is a completely different vehicle from the Ford Bronco.

Now, Ford takes much of the blame for this confusion. In Ford’s marketing department’s view, naming one car the Bronco and the other the Bronco Sport was a move of genius. The Bronco is one of the most famous and beloved nameplates of all time, and obviously, you want to blush this and own as many Broncos as possible.

Except for one thing: a smaller Bronco Sport, based on the Ford Escape crossover and filled with more curvy design features than the old Bronco, was released. first — nearly nine months before his bigger and more sinister brother.

The Bronco Sport has a smartly designed interior with smart storage and convenient controls.wade through

Just a baby Bronco in a Ford dealership led many to think that the compact and affordable Bronco Sport was the new Bronco. horror quelle!

The Ford Bronco Sport is a great little SUV (and I’ll get to that further in a minute), but it’s a far cry from the original Bronco. And, if it was the only vehicle bearing the Bronco name, I would be both surprised and disappointed. Except not.

The Ford Bronco is a fantastic off-roader that is available in two and four-door variants and is stiff competition for the Jeep Wrangler.

The back of the Bronco Sport is spacious, especially with the seats that fold down. More practical storage tricks help maximize space.wade through

Then there’s the Ford Bronco Sport, which competes with the Jeep Compass (and many other small SUVs) and will be popular with many people who will probably never take it off the pavement.

Confusing the two, while understandable, leaves Ford a bit of a mess. But at least people are aware of it; half the marketing battle wins there.

If you want to know more about the Bronco big boy, you should check out my other reviews because I rode a Bronco baby this week, and I absolutely love it.

Under-seat storage at the back is a re-use of space that would normally be wasted.wade through

My unit of review was the nearly fully loaded $37,940 Badlands edition, which had all kinds of off-road-capable gear like off-road tires and underbody bash plates. I drove one off-road last year at a Ford event and was impressed with the off-road chops.

But after spending a week with one, I’m even more impressed with its behavior on the road and how well-designed the truck is. It’s very practical.

The back of the front seat has a large zippered pocket that’s padded enough to securely store a laptop, and there are several rows of MOLLE loops — those are military-derived loops that can be used to hook carabiners and all sorts of useful gear. .

The back of the front seats has a series of MOLLE loops, the standard mounting system for hanging, well, anything.wade through

One of the rear seats pops up to reveal a hidden storage compartment that’s perfect for anything you want to put in a hidden compartment. Up front, there’s convenient storage on the dashboard below the (big and beautiful) infotainment screen that I use to store my sunglasses.

Another trash can below has a cordless phone charger, which is perfect since the Bronco Sport has wireless Apple CarPlay and Android Auto. And there’s webbing on the side of the center console for storing maps or your phone or whatever.

And while there are two cupholders on the center console, there are two more on each front door. This is a very travel friendly SUV.

Even if you never leave the pavement, you’ll know the Bronco Sport is always ready to explore.wade through

The cargo area is large, and you can only open the tailgate if you want to grab something from above without opening the entire trunk door. And, while the rear seats aren’t the largest in the world, they’re roomy enough for shorter drives, and the rear headroom and visibility are excellent thanks to stadium-style seating and a slightly raised roof.

I’m not going to debate whether Bronco Sport is an insult to all Bronco-dom. That’s up for fanboys on the internet for debate—but I’d say the Bronco Sport is a great little SUV, and if you’re in the market, it’s well worth a look.

Be prepared to explain to people that it’s a Bronco Sport, not a Bronco… or just walk away and don’t read the comments. That seems easier.

One Cold Details:

Jordan Golson / Upside down

Ford wants you to know that this is Bronco so bad that there is only one blue oval in the car (in the tailgate). Elsewhere—seats, steering wheel, wheel caps—that you may find automaker markings, you have the Bronco logo instead. The embossing on the chairs is great, especially if you catch it right in the golden hour sun.

Subscribe PRNDL, Jordan Golson car review newsletter, free on Substack. This review was also published in that Northern State Journal.

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