It wade through the name commands a lot of respect. Of course, like all major auto companies, Ford has had its fair share of automotive failures; take Edsel and Pinto as prime examples. However, despite stumbling over the years, Ford has always been able to recover and excel to new heights. One of the biggest reasons for Ford’s success is its ability to embrace new technologies while maintaining its brand identity.
In particular, one way Ford is doing this is with its relatively recent emphasis on electric vehicles. To keep moving forward with EVs, the company is building several of its truck electric powertrains. There’s already the Ford Lightning, but there’s important reason to believe that there will soon be an electric version of the Ranger.
The Ranger has always been one of the company’s most successful trucks, so it makes sense that it will be one of the company’s newest pickups to get an electric treatment. But sadly, little is known about the upcoming truck, except for a few details.
It Will Likely Be Called The Ford Ranger Thunder
One of the concrete details we have about the upcoming electric Ford Ranger is its name. Ford has owned the trademark for a vehicle called the “Ranger Thunder” for some time now for the US market. However, they recently registered a similar vehicle for use in Europe. The name follows the name Ford Lightning, which is an electric version of the iconic F-150.
Another important detail is that the upcoming Ford Ranger Thunder will most likely be built using a new chassis. The idea of a new platform is assumed because the 2023 Ranger marks the start of a new generation, so it makes sense that the truck will have a new platform.
While not much is known about the price of the upcoming Ford Ranger Electric, it can be assumed that it will cost less than the Ford Lightning. This is due to the Ranger being an overall cheaper truck than the more famous F-150.
Ford Electrification Plan
Ford, like most other car companies, recognizes the importance of EVs. So much so that the industry giant has plans to make all new Fords zero-emissions for the European market by 2035, according to Ford. 27 other companies share these plans for a more efficient future. This comes as a result of Europe’s strict environmental guidelines for vehicles and the growing demand for EVs.
Ford has similar plans for the US when it comes to increasing EV availability. The company has said that by 2026, it hopes to produce more than 2 million EVs. Also, it has plans to generate 10% adjusted operating profit by then. Ford has very high goals for the US market as there are expectations of rapid growth in people switching to EVs this decade. As one of the most reputable auto companies, Ford wants to make sure not only has enough units but the automaker wants to make sure it has enough diversity in its vehicle lineup. Building a new electric truck is one of the main ways to do it because Ford trucks are so popular.
As of the latest report, Ford had an adjusted operating profit of 7.3% for 2021. However, the company only sold about 64,000 Mustang Mach-Es that year. Of that figure, only 21,140 units were destined for US customers, according to Ford. Fortunately, those numbers are more encouraging for 2022.
A Brief History of the Ford Ranger
The Ford Ranger first entered the market for the 1983 model year and became a success for the company. It started out as a compact pickup truck, but the nameplate has been used on several trucks over the years. However, the company discontinued the Ranger from 2012 to 2018 to focus on its full-size trucks. It returned to the market in 2019 as a midsize truck. As of now, this new iteration of the truck ranks number two in its class. Given the recent success of the Ford Ranger, it only makes sense to get an electric version next.
The world of electric vehicles is growing rapidly and gaining more and more consumer confidence. For a time, most people thought that the use of electric motors in vehicles would be limited to cars like the Prius and the various models made by Tesla. However, recently, it was understood that these powerful motors could be used to power larger vehicles such as trucks and SUVs without sacrificing power. People love the Ford Lightning, but now the market will get a cheaper option for people who need the space and capabilities of a truck but also want to save money at the gas station during these uncertain times.