How Chevy will rock the compact SUV segment with the Equinox EV

Chevrolet launched the all-electric Equinox as a tool that it hopes will help parents General Motors Co. to persuade the masses to go electric.

The Equinox, announced Thursday, lands in the middle of a competitive compact SUV segment that GM wants to rock with an electrified version of Chevy’s second flagship in the back of the Silverado pickup.

“We think this is our big opportunity here to really start getting mass adoption… we have that hope,” Chevrolet Vice President Scott Bell said during a media event highlighting the new Equinox EV. “We believe Chevrolet will have the broadest and best EV portfolio of all of our competitors, and we truly live up to our motto of putting EVs out there for everyone.”

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