Is there room for both?

The Ram and Chevrolet will have new competitors in the full-size truck space, with Ford Australia confirming that we will receive the 14th-generation F-150 XLT and Lariat variants in Crew Cab trim in mid-2023.

The vehicles will be flown and remanufactured from left-to-right drive by engineering specialists RMA Automotive. The remanufacturing facility will be based in Mickelham, Victoria, close to Ford’s headquarters in Campbellfield, and Ford Australia says three-quarters of parts will be remanufactured to local ADR and safety standards.

This is a big step for the Blue Oval, given the highly anticipated new Ford Ranger set to launch in 2022. By bringing both vehicles to Australia, Ford will be the first OEM to bring both mid-size and full-size vehicles. into the Aussie market – but is there room in this segment for both?

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Ford Australia and New Zealand president and CEO, Andrew Birkic, believes there is.

“We are pretty sure the two vehicles complement each other. We believe with Ranger we have a broad customer base with fleets and government and small businesses, we believe in our aspirations and our volume.

“F-150 buyers could be more personal, but it could also be fleet applications. There’s a lot of recreational use in this space.”

The desire for full-size trucks in Australia is clear, with Birkic adding that large truck sales have tripled in recent years.

“We just found out that we had to find a way to get him back to Australia,” he said.

“With the introduction of the F-150, alongside our Ranger lineup, Ford’s comprehensive lineup of pickup trucks will offer a vehicle for every situation.”

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Natalie Manariti, Ford Australia Global Trucking Company Product Line Manager, added that research shows there is a customer base for both.

“Customers looking for that full sized truck are really looking for the ultimate in recreational gear, they’ve got a big toy they want to tow. Today it’s going to be a 20 foot trailer, tomorrow it’s going to be a cab cruiser on a quad bike, they’re looking for limitless capabilities the next day. they choose,” he said.

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The Australian-made F-150 will be powered exclusively by the 3.5-liter EcoBoost V6, the engine from the same family as the 3.0-liter EcoBoost that powers the upcoming Ranger Raptor. The EcoBoost V6 produces 298kW and 678Nm and is mated to a 10-speed automatic transmission.

“When we started looking at the F-150 returning to Australia, there was one engine that stood out to us – the EcoBoost 3.5L – which gave the F-150 an incredible amount of power and torque, more than most of its V8 competitors,” said Natalie Manariti. .

2023 Ford Everest Platinum 2

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Four engines will be available with the Ford Ranger 2023 lineup, with the aforementioned 292kW/583Nm EcoBoost 3.0 liter V6 petrol, exclusive to the Raptor.

The remaining engines to power the Ranger include Ford’s 2.0-liter single-turbo four-cylinder diesel (125kW/405Nm), which will power the entry-level XL; a 2.0 liter (154kW/500Nm) bi-turbo diesel variant, also available for the XL model; and a new 3.0-liter V6 turbo-diesel (184kW/600Nm) for the XLT, Sport and Wildtrak variants.

F-150 buyers in the US can choose from a 2.7-liter turbo-petrol V6, 3.5-liter turbo-petrol V6 and 5.0-liter petrol V8. Will we see this here in the future?

“We are really open to other opportunities. We chose the most popular machine as our first rodeo. Let’s take it to the countryside and start from there,” said Manariti.

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The EcoBoost V6 allows the F-150 to tow up to 4500 kilograms (maximum brake towing capacity when using an Original Ford tow package).

The towing capacity of the Ford Ranger 2023 is capped at 3500kg – so if yachts and luxury motor homes need to be hauled, then the F-150 is the answer. The only exception is the Raptor variant, which can only pull 2500kg of brakes.

Measurement and payload

The Ford Ranger 2023 has a wheelbase of 50 millimeters longer and a track 50 mm wider than the previous model, with a 1233 liter body capable of swallowing a Euro pallet (1200x800mm) – the US-spec F-150 has 1285mm of body space between the wheel arches.

Payloads for the Ranger 4×4 vary, with the XL 2.0L bi-turbo single cab chassis leading the pack with a payload capacity of 1327kg. Of the V6-powered models, the top-spec Wildtrak has the largest payload capacity of 997kg. The Ranger Raptor is limited to just 753kg.

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GCM is 6350kg across the Ranger 4×4 range, but drops to 5370kg for the Raptor.

The exact specifications for the F-150 model shipped to Australia have yet to be confirmed, but if we look at US-spec LHD vehicles, the F-150 has a payload capacity of up to 1508kg and the Lariat SuperCrew measures 6185mm (length), 2029mm (width; mirrorless) and 1971mm ( tall).

For comparison, the 2021 Ranger measures 5446mm (length), 1977mm (width) and 1852mm (height). Stay tuned for more details when they are announced.

More variants

How well the F-150 performs on the Australian sales charts will be a critical factor in determining whether other variants of the F-150 – the zero-emissions Lightning as well as the performance-focused Raptor – are brought here.

“Success will be popular when deciding whether to advance with Lightning or Raptor. The priority is to bring out the new Rangers and Everest by the middle of the year,” said Andrew Birkic.

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“Let’s get the F-150 here, let’s get it over with, let’s spend some time remanufacturing, bring it to our customers. Then we can see the next step, no time hard and fast.”

Australian pricing for the F-150 has yet to be confirmed, but Ford Australia said it would be “priced at a favorable price.”

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