Join the September 14 Ford Mustang Stampede in Detroit

  • Ford welcomes Ford Mustang owners, fans, media and employees to The Stampede – the global debut of the all-new seventh-generation Ford Mustang taking place at the Detroit Auto Show on September 14 at 8 p.m. EDT
  • Mustang owners can register to participate in The Stampede with their car in the Mustang parade from Ford World Headquarters to the debut event at Detroit’s Hart Plaza
  • Ford will be streaming The Stampede live on its social channels, sharing the excitement of the debut event plus highlighting owners roaring their engines, flexing their head-turning customizations, and sharing their passion for the world’s best-selling sports car of all time.

For more than 58 years, Mustangs have stood for exhilarating freedom, and now it’s time to welcome the next generation of Mustangs. Ford is inviting Mustang owners and fans to participate in a countdown to The Stampede, the all-new Mustang’s global debut event on September 14 as part of the Detroit Auto Show activities.

With the backdrop of Motor City and thousands of Mustang invitees, Ford employees and global media in attendance, The Stampede begins the next chapter of the Mustang story.

“The Mustang is the world’s best-selling sports car because it’s available to everyone – from the EcoBoost convertible to the 5-liter V8 GT fastback coupe,” said Jim Farley, president and chief executive officer, Ford Motor Company. “Now is the time for new owners, fans and employees to welcome the next chapter in the Mustang legacy – the seventh generation, which will be the best for us.”

The Stampede: Global Debut and Mustang Celebration Event

At the starting point where Woodward Avenue, America’s first paved road begins, Ford is inviting Mustang fans around the world to descend on Hart Plaza for the all-new seventh-generation Mustang debut taking place on September 14 at 8 p.m. EDT.

“When we conceived the idea of ​​the indoor-outdoor Detroit Auto Show, the Stampede was the kind of event we hoped for and believed it was possible,” said Rod Alberts, executive director, Detroit Auto Show. “We are proud to support Ford with what will become a truly iconic milestone, celebrating the legacy and future of the Mustang, as well as the global mobility industry, here in Detroit.”

For Mustang fans who won’t be in Detroit, The Stampede will stream live on social channels, including Ford’s YouTube and Ford Mustang Facebook page.

Return trip to Stampede

In front of from The Stampede, Ford is collaborating with America’s Automotive Trust and the Detroit Auto Show on a six-generation Mustang cross-country adventure called The Drive Home. Ford is extending this annual trip to the Detroit Auto Show by inviting and encouraging all Mustang owners and fans to join The Drive Home to The Stampede.

Starting on September 6 at LeMay – the American Automobile Museum in Tacoma, Washington – the return journey to Stampede will traverse nine states, plus more than a dozen stops. The final part of this celebratory journey will see owners gather at Ford World Headquarters on September 14 ahead of the reveal to march together to The Stampede’s reveal event.

Mustang Owners Can Sign Up Now

Mustang owners interested in joining Drive Home or attending The Stampede’s debut event at Hart Plaza can find more details and registration here:

“We’re honored to partner with Ford for The Stampede, bringing together Mustang fans across America to promote the reveal of the new Mustang,” said David Madeira, vice chairman of America’s Automotive Trust. “Our annual cross-country ride, The Drive Home, is a partnership with the Detroit Auto Show tailor-made to celebrate America’s love affair with cars. And The Stampede, celebrating the iconic Mustang, epitomizes what The Drive Home to Detroit is all about.”

Entering its seventh year, The Drive Home is an annual cross-country ride that celebrates America’s automotive heritage across the country in the days leading up to the Detroit Auto Show.

Leave a Comment