This is where the biggest battle in the electric vehicle (EV) race will undoubtedly play out: trucks/pickups.
This electrification segment, of course, whose margin is not as high as that of a luxury electric sedan, but is a segment whose sales volume will be among the highest. And. sales volume equals popularity. It is possible that the winner of this competition will often be identified by the wider community as The Maker or The Brand of Electric Pickups.
All the protagonists are aware of this. And as in auto racing, they know that whichever company starts in pole position has an advantage, but that doesn’t guarantee to cross the finish line with the lead. The race will be played in a part of the track layout where overtaking is permitted but can also be won or lost during pit stops where the leaders have an interest in preparing well and managing their pit stops: when should they stop? How long does it take to change wheels? They had to calculate everything to try to come out on top of the hole.
Rivian (RIVN) – Get Rivian Automotive, Inc. Class A Reports., a young electric pickup and SUV manufacturer, won qualifying and started the race in pole position. Rivian, who owns e-commerce giant Amazon (AMZN) – Get Amazon.com, Inc. Reports. and Ford (F) – Get Ford Motor Company Report as a shareholder, it started producing its electric pickup truck, the R1T, last September.
Ram Teases Its First All-electric Pickup.
GM (GM) – Get General Motors Company Report came second in qualifying with the GMC EV Pickup, an electric version of the iconic Hummer, first deliveries made in late 2021.
Ford and the long-awaited F-150 Lightning, the electric version of the best-selling F-150 came in third. The Dearborn, Michigan automaker had just started production of the F-150 Lightning but had to suspend orders due to overwhelming consumer interest.
Then comes that race judges haven’t voted for GM yet with the Chevrolet Silverado electric pickup expected in the fall of 2023 and the Tesla (TSLA) – Get Tesla Inc . Report and its very mysterious Cybertruck whose production will begin in 2023 after several delays.
Finally, comes Ram but Stellantis (STLA) – Get Stellantis NV . Report the pickup brand — Fiat Chrysler and French Peugeot merged to form Stellantis — knew the race had not been lost. And if Ram mastered all the unexpected elements of this battle, it was very likely that the group would overtake the leaders.
The brand has just revealed a new teaser on its first all-electric Ram 1500 pickup truck, which is slated to hit the market in 2024. A new 15-second video was posted on the social network Twitter. Titled Ram Revolution, it displays the front of the vehicle that seems to have a futuristic design. The vehicle has LED headlights that are sure to get people talking.
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“Time to steal the lightning.” the brand wrote, clearly referring to the F-150 Lightning. “Releasing Fall 2022. https://RamRevolution.com.”
Ram Builds Joy
Of course, there’s still total obscurity on this vehicle but we can already see some of the details. We know that the grille will be gaping and bulky, just like a pick-up grille should be, but the teaser lets us glimpse in the darkness the backlit RAM letters and above all an unprecedented visual sign, made up of pliers optics that are formed on the inside. both of them. side on the other side of the grille is like a lightning segment that comes to excite, turning on the 1500 RAM pickup.
We also envision that the base will be the all-new STLA Frame platform: it offers a range of up to 500 miles and a battery pack of between 159-200+ kWh.
However, we don’t know if the vehicles we saw in this teaser and in the other teasers launched in March will be vehicles that will be in production or just prototypes.
While waiting to find out more, some commentators on Twitter are already starting to salivate over the exciting race that’s forming in the truck segment between the old automakers and the bullies.
“I’m putting off buying a truck to save up for this new electric Ram,” one user posted. “I think I have 3 years to save.”
“Can’t wait. Please make that truck look better than other electric trucks,” another user commented.
“Probably going to cancel my Cybertruck order… I’m getting old waiting for that! Will see….,” another Twitter user commented.
Stellantis, which has been slower to adopt electric vehicles than its US and European rivals, is just starting to build momentum around its new line of electric vehicles. The company last year announced comprehensive plans to electrify its lineup of most of its brands, including EV versions of its popular Dodge cars as well as several Jeep models.