Ram Has Products That Ford, GM, Rivian, and Tesla Won’t Like

This is where the biggest battle in the electric vehicle (EV) race will undoubtedly play out: trucks/pickups.

This electrification segment, of course, whose margin is not as high as that of a luxury electric sedan, but is a segment whose sales volume will be among the highest. And. sales volume equals popularity. It is possible that the winner of this competition will often be identified by the wider community as The Maker or The Brand of Electric Pickups.

All the protagonists are aware of this. And as in auto racing, they know that whichever company starts in pole position has an advantage, but that doesn’t guarantee to cross the finish line with the lead. The race will be played in a part of the track layout where overtaking is permitted but can also be won or lost during pit stops where the leaders have an interest in preparing well and managing their pit stops: when should they stop? How long does it take to change wheels? They had to calculate everything to try to come out on top of the hole.


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