WINNIPEG, MB, March 7, 2022 /PRNewswire/ – Limited Pollard Banknotes (TSX:PBL) (“Pollard Banknote”) congratulates the Texas Lottery on its new launch $5 Texas Edition Bucks & Trucks early tickets featuring the popular Chevrolet® Silverado® brand. Launched on March 7, 2022, tickets include an attractive second-chance promotional raffle that will see four lucky players take home a Chevrolet Silverado® truck. Pollard Banknotes worked with the Texas Lottery and its licensors to develop scratch tickets and merchandise packages specifically designed for Texas market.
It Texas Edition Bucks & Trucks the ticket features the ‘Texas Edition’ logo and an attractive red front and center of the truck. The game has multiple ways to win, with non-winning tickets ‘raising’ the chance to win one of over 1,600 Silverado® merchandise prize packs and an exciting grand prize of one of four Chevrolet Silverado® trucks via entry into the Texas Lottery. Chevrolet Silverado® Promotion Second Chance Draw.
Second chance raffle prizes from Chevrolet Silverado® Texas Edition vehicles include a special package and a unique badge on the exterior, adding even more Texas pride for pickup. Each merchandise gift package includes a Chevrolet Silverado® branded metal cooler, car wash kit, baseball cap, tumbler, sunglasses, neon clock, and fender cover.
To ‘drive’ player awareness of the game, the Texas Lottery’s multifaceted promotional campaign includes digital advertising and social media contests, as well as various point-of-sale displays to increase ticket visibility in retail.
“We are always looking for ways to provide players with new and exciting games and Texas Edition Bucks & Trucks, leveraging the popularity of the Chevrolet Silverado®, delivering all aspects,” said Gary Grief, Executive Director of the Texas Lottery. “Given the excitement we’ve seen before when debuting early tickets featuring an attractive second-chance promotional image, we thought Texas players will be happy with this new game.”
“We are pleased that the Texas Lottery chose to leverage the appeal of the Chevrolet Silverado® brand to generate Texas-special early tickets and exciting second chance promotions that will be of great interest to Texas players,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We are excited to continue working with the Texas Lottery and help strengthen the scratch ticket portfolio with innovative lottery products and programs.”
About Texas Lottery
Starting with the first tickets sold in 1992, the Texas Lottery has generated $34.3 billion in revenue for the state and distributed $73 billion in prizes to lottery players. Since 1997, the Texas Lottery has contributed $28.3 billion to the Foundation Schools Fund, which supports public education in Texas. As authorized by the Texas Legislature, certain Texas Lottery revenues benefit state programs including the Fund for Veterans‘ Accompaniment. Since the first veteran‘-Themed scratch-ticket game launched in 2009, the Texas Lottery has donated more than $174 million to programs supporting Texas veterans. Texas Lottery provides several entertaining games for lottery players including Powerball®Mega Millions®Texas Lotto®All or Nothing™, Two-Step Texas®Pick 3™, Daily 4™, Cash Five® and early ticket games. For more information visit us on Facebook, Twitter, Instagram, YouTube or at texaslottery.com. PLAY RESPONSIBLE
Founded in 1911 in Detroit, Chevrolet is now one of the largest car brands in the world, available in 79 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature attractive performance, designs that make heart palpitations, passive and active safety features and easy-to-use technology all have value. More information on Chevrolet models can be found at www.chevrolet.com.
About Pollard Banknotes
Pollard Banknote is a leading lottery partner for more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, from world-class mkodo gaming apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales and results for a good cause. Pollard Banknote also provides pull-tab tickets, paper bingo, and Diamond Games and Compliant Gaming games and electronic devices to the charity market and other games in North America. Founded in 1907, the Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include words such as “may”, “will”, “hope”, “believe”, “plan”, and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and are valid only as of the date of this document. There should be no expectation that the information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changed circumstances, future events, or otherwise.
SOURCE Pollard Banknotes Limited